X replaces ‘misaligned’ revenue sharing program with Original Content Rewards
- ID
- 12269
- Status
- summarized
- Published
- 09 Aug 2026, 12:34 AM
- Fetched
- 11 Aug 2026, 1:39 AM
- Provider
- TechCrunch
- Category
- technology
- Original URL
- https://techcrunch.com/2026/08/08/x-replaces-misaligned-revenue-sharing-program-with-original-content-rewards/
- Source URL
- https://techcrunch.com/feed/
Summary
- Score
- 4.5
- Created
- 11 Aug 2026, 1:40 AM
- Tags
- Audience
- developersvibe_coderssaas_founders
What happened
X is winding down its existing Revenue Sharing program and replacing it with Original Content Rewards starting September 8, 2026. The new program maintains requirements like 500 verified followers and 500,000 impressions in 90 days, but shifts focus to original content—such as original reporting, self-created media, and transformed commentary—while disqualifying unmodified reposts and aggregated content.
Why it matters
If you use X for content distribution or monetization, you must shift from aggregation or reposting to creating original analysis or media by September 8 to maintain eligibility. Builders creating scraping, aggregation, or automated posting tools for X should note the platform is actively de-incentivizing non-original content.
Discussion angle
How X might algorithmically enforce the definition of 'meaningful transformation' for original content, and what that means for automated content generation or AI agents posting to the platform.