This S’pore candy seller livestreams 6 hours a day—and packs as many as 300 orders daily
- ID
- 18948
- Status
- summarized
- Published
- 28 Aug 2026, 4:12 PM
- Fetched
- 28 Aug 2026, 5:26 PM
- Provider
- Vulcan Post
- Category
- malaysia-startup
- Original URL
- https://vulcanpost.com/912920/candy-cottage-livestream-business/
- Source URL
- https://vulcanpost.com/feed/
Summary
- Score
- 2.5
- Created
- 28 Aug 2026, 5:26 PM
- Tags
- Audience
- saas_founders
What happened
Chelsea Chan started Candy Cottage in May 2022, selling imported pick-and-mix candy via Shopee livestreams from her family home in Singapore. Four years later, the business has nearly 35,000 TikTok followers, eight full-time family-member staff, over 500 candy varieties, and has shipped well over 100,000 bottles, packing up to 300 orders daily from six-hour daily livestreams.
Why it matters
For founders exploring livestream commerce in Southeast Asia, the concrete detail worth noting is that Shopee's early livestream voucher subsidies helped a zero-audience seller go from 10 orders per stream to 300+ daily—suggesting platform-side incentives, not content quality alone, can be the growth lever. If you sell physical goods, check whether Shopee or TikTok currently offers similar streamer incentives in Malaysia before committing resources.
Discussion angle
Whether livestream commerce economics actually work for Malaysian sellers, or if this is a Singapore-specific outcome driven by Shopee voucher timing and family-labor cost structure that wouldn't replicate with hired staff.