What we expect from the upcoming Apple launch
- ID
- 22101
- Status
- summarized
- Published
- 07 Sep 2026, 11:58 PM
- Fetched
- 08 Sep 2026, 12:03 AM
- Provider
- TechCrunch
- Category
- technology
- Original URL
- https://techcrunch.com/2026/09/07/what-we-expect-from-the-upcoming-apple-launch/
- Source URL
- https://techcrunch.com/feed/
Summary
- Score
- 2.0
- Created
- 08 Sep 2026, 12:05 AM
- Tags
- Audience
- developers
What happened
Apple's September 9 event is expected to unveil its first foldable iPhone, reportedly called 'iPhone Ultra,' priced above $2,000 with a 5.5-inch cover display expanding to 7.8 inches unfolded. The event also marks Tim Cook handing the CEO role to John Ternus, with additional announcements anticipated for AirPods, HomePods, and the non-foldable iPhone 18 line.
Why it matters
For mobile app developers, a 7.8-inch foldable display introduces a new form factor that may require UI/layout testing, but no SDK or developer tooling details are mentioned here. For most builders and founders in this audience, this is consumer hardware news with no direct action item.
Discussion angle
Whether a $2,000+ foldable iPhone meaningfully changes mobile development priorities for Malaysian startups, or whether it remains a niche premium device with negligible market share impact locally.