Is Huawei engaging influencers to rain on Apple’s party? Here’s their response
- ID
- 22745
- Status
- summarized
- Published
- 09 Sep 2026, 8:38 PM
- Fetched
- 09 Sep 2026, 8:47 PM
- Provider
- SoyaCincau
- Category
- malaysia-tech
- Original URL
- https://soyacincau.com/2026/09/09/is-huawei-engaging-influencers-to-rain-on-apple-party/
- Source URL
- https://soyacincau.com/feed/
Summary
- Score
- 3.0
- Created
- 09 Sep 2026, 8:47 PM
- Tags
- Audience
- saas_founders
What happened
Tech influencers including MKBHD, JerryRigEverything, and MrMobile received an agency pitch asking them to post TikTok videos about Huawei's Mate XT 2 tri-fold device without disclosing the content as paid or sponsored, timed to coincide with Apple's iPhone launch. Huawei officially denied involvement, stating it did not engage the agency and is investigating the source of the unauthorized emails.
Why it matters
If you run influencer or creator marketing for your own product, this is a concrete reminder that undisclosed paid content violates FTC-equivalent rules in most jurisdictions and can generate negative press that overshadows the product itself. Malaysian builders doing regional TikTok or creator campaigns should ensure sponsorship disclosure is contractually mandatory, not optional.
Discussion angle
How to structure creator marketing contracts so disclosure is enforced and your brand is protected if a rogue agency acts without authorization.