Samsung works to draw iPhone users to its foldables even as Apple enters the market
- ID
- 23042
- Status
- summarized
- Published
- 10 Sep 2026, 10:05 AM
- Fetched
- 10 Sep 2026, 10:41 AM
- Provider
- CNBC Technology
- Category
- technology
- Original URL
- https://www.cnbc.com/2026/09/10/samsung-tries-to-draw-iphone-users-to-its-foldables-amid-apple-entry.html
- Source URL
- https://www.cnbc.com/id/19854910/device/rss/rss.html
Summary
- Score
- 2.0
- Created
- 10 Sep 2026, 10:41 AM
- Tags
- Audience
- developers
What happened
Samsung reports that iOS users switching to its Galaxy Z Fold8 series were 1.6x the rate of the previous generation, and 30% of U.S. Galaxy Z Flip8 buyers came from competing brands. Counterpoint Research projects Samsung to lead the foldable market with 32% share this year versus 25% for Apple, which just unveiled its first foldable iPhone under new CEO John Ternus.
Why it matters
Minimal practical impact for builders. Foldable device market share shifts matter only if you ship mobile apps or responsive experiences and need to prioritize foldable-screen testing — but no specific developer tooling, API, or platform change is mentioned here.
Discussion angle
Whether foldable form factors now warrant dedicated responsive-design and testing budgets for mobile-first products shipping in Southeast Asia, or whether the category remains too niche to prioritize.