Spotify expands its partner program for podcasts to 35 new countries
- ID
- 25507
- Status
- summarized
- Published
- 17 Sep 2026, 8:00 PM
- Fetched
- 17 Sep 2026, 9:37 PM
- Provider
- TechCrunch
- Category
- technology
- Original URL
- https://techcrunch.com/2026/09/17/spotify-expands-its-partner-program-for-podcasts-to-35-new-countries/
- Source URL
- https://techcrunch.com/feed/
Summary
- Score
- 3.0
- Created
- 17 Sep 2026, 9:41 PM
- Tags
- Audience
- saas_founders
What happened
Spotify is expanding its podcast partner program — which lets creators earn from ad revenue and Premium video impressions — to 35 new regions including Italy, Spain, Brazil, and Mexico this fall. Eligibility now requires 3 episodes, 2,000 consumption hours, and 1,000 engaged audience members in the last 30 days, and creators keep all revenue from external sponsorships while distributing on other platforms.
Why it matters
No Malaysia or Southeast Asian country is named in this expansion, so local podcasters cannot yet monetize through this program. Builders creating podcast tooling or content platforms should note Spotify's dual revenue model (Premium video impressions + ad share) and non-exclusive terms as a competitive baseline, but there is no immediate action required for this audience.
Discussion angle
Whether Spotify's non-exclusive, dual-revenue-share model sets a standard that podcast platforms serving Asian markets will need to match — and what that means for anyone building creator monetization tools in the region.