Disney+ and Hulu raise prices by up to 13 percent after doubling profits
- ID
- 27962
- Status
- summarized
- Published
- 24 Sep 2026, 5:18 AM
- Fetched
- 24 Sep 2026, 8:13 AM
- Provider
- Ars Technica
- Category
- technology
- Original URL
- https://arstechnica.com/gadgets/2026/09/disney-and-hulu-raise-prices-by-up-to-13-percent-after-doubling-profits/
- Source URL
- https://feeds.arstechnica.com/arstechnica/index
Summary
- Score
- 1.5
- Created
- 24 Sep 2026, 8:13 AM
- Tags
- Audience
- saas_founders
What happened
Ars Technica reports that Disney+ and Hulu raised prices by up to 13 percent, following a doubling of profits. The fetched article body contains only cookie-consent and privacy-opt-out boilerplate, so no specific tiers, new prices, effective dates, or regional availability are given. The only hard fact available is the up-to-13-percent increase and the doubled-profits framing.
Why it matters
There is nothing here a Malaysian builder can act on: no tier names, no new monthly figures, no effective date, no mention of Malaysia pricing or availability, and no product or platform change. The single transferable detail is the sequence itself — profits doubled, then prices rose up to 13 percent — which is a pricing-power data point for anyone running a consumer subscription product, but the text gives no mechanics behind it, so treat it as a headline, not a playbook.
Discussion angle
Is the 'double profits, then raise prices up to 13 percent' pattern something a small subscription SaaS can copy, or does it only work when churn is low because the content library is exclusive — and what would you need to measure before trying it?