ChatGPT Ads expands to Southeast Asia and Taiwan
- ID
- 27995
- Status
- summarized
- Published
- 23 Sep 2026, 10:00 AM
- Fetched
- 24 Sep 2026, 10:50 AM
- Provider
- OpenAI News
- Category
- ai-labs
- Original URL
- https://openai.com/index/chatgpt-ads-expands-southeast-asia-taiwan
- Source URL
- https://openai.com/news/rss.xml
Summary
- Score
- 5.5
- Created
- 24 Sep 2026, 10:51 AM
- Tags
- Audience
- startup_foundersdeveloperssaas_founders
What happened
OpenAI announced on September 23, 2026 that ChatGPT Ads is rolling out to seven new markets: Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan, bringing the product to more than 60 countries after earlier APAC launches in Australia, New Zealand, Japan, South Korea, and India. Advertisers can buy through OpenAI's Ads Solutions team, agency partners (dentsu, Havas Media, Omnicom Media, Publicis Groupe, WPP), or self-service Ads Manager for eligible businesses. Ads appear only to Free and Go plan users; Plus, Pro, and Enterprise remain ad-free, and Shopee's Peggy Zhu is quoted saying the company is extending its ChatGPT Ads collaboration (previously launched in Brazil) to Southeast Asia and Taiwan.
Why it matters
This is a new paid acquisition channel that a Malaysian founder or SaaS team can now actually buy in Malaysia — but only against Free and Go users, so your reach excludes anyone paying for ChatGPT. The practical move is to check whether you qualify for self-service Ads Manager (versus going through an agency partner) and run a small budget test against your existing Google/Meta cost-per-signup before reallocating anything, since no performance benchmarks or pricing are given in this announcement.
Discussion angle
Would you test ChatGPT Ads as a channel for a Malaysian SaaS or dev tool, and does the Free/Go-only restriction make the audience too narrow to be worth the setup cost versus Google or Meta?