Mark Wahlberg on using AI in film ‘the right way’ and being open to an AI clone carrying on his legacy
- ID
- 36254
- Status
- summarized
- Published
- 16 Oct 2026, 10:26 PM
- Fetched
- 16 Oct 2026, 11:10 PM
- Provider
- TechCrunch
- Category
- technology
- Original URL
- https://techcrunch.com/2026/10/16/mark-wahlberg-on-using-ai-in-film-the-right-way-and-being-open-to-an-ai-clone-carrying-on-his-legacy/
- Source URL
- https://techcrunch.com/feed/
Summary
- Score
- 2.0
- Created
- 16 Oct 2026, 11:11 PM
- Tags
- Audience
- ai_ml_learners
What happened
At TechCrunch Disrupt, actor/director/entrepreneur/angel investor Mark Wahlberg said AI has a place in filmmaking if used 'the right way,' and that he is open to an AI likeness carrying on his legacy. He said he may use AI to enhance stadium settings in his upcoming Pete Rose biopic, while criticizing the idea of putting an idea into ChatGPT to generate a script and replace real actors. He emphasized storytelling over effects-driven movies, and was asked about CAA Vault scanning technology, though the excerpt cuts off before his answer.
Why it matters
There is no concrete tooling, pricing, policy, infrastructure, or startup opportunity here; it is celebrity commentary on AI in filmmaking. The only specific detail is that a big-budget biopic may use AI for stadium enhancement, which is media-production signal rather than a decision input for most developers or founders.
Discussion angle
Where should the line be between AI enhancing production, such as stadium crowds or de-aging, and replacing creative labor, and what consent or compensation terms would make digital-likeness deals acceptable?