As AI agents reshape the web, Google opens Gemini and Search to more apps
- ID
- 40422
- Status
- summarized
- Published
- 29 Oct 2026, 1:00 AM
- Fetched
- 29 Oct 2026, 1:00 AM
- Provider
- TechCrunch
- Category
- technology
- Original URL
- https://techcrunch.com/2026/10/28/as-ai-agents-reshape-the-web-google-opens-gemini-and-search-to-more-apps/
- Source URL
- https://techcrunch.com/feed/
Summary
- Score
- 7.0
- Created
- 29 Oct 2026, 1:01 AM
- Tags
- Audience
- developersai_agent_userssaas_startup_founders
What happened
Google debuted its Connected Apps Platform, letting third-party apps be linked and actioned inside Gemini and Google Search. The preview is in beta for U.S. developers, who integrate a cloud-hosted MCP server or Android MCP using AppFunctions APIs, then register, test, and submit through the Google Connected Console. Developers can choose Search, Gemini, or both, and track traffic, latency, and error rates after launch.
Why it matters
If you build a consumer or SaaS app, this makes Gemini/Search a potential distribution and action surface, but the concrete work is an MCP/AppFunctions integration plus Connected Console submission. The U.S.-only beta means Malaysian teams should prototype the integration and verify eligibility before treating it as a launch channel.
Discussion angle
Which app actions would you safely expose to Gemini/Search first, and what latency or error threshold would make you pull the integration?