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Musk and Zuckerberg echo Trump's push to rebrand AI as 'super intelligence' on earnings calls. Others do not

ID
41138
Status
summarized
Published
30 Oct 2026, 11:14 PM
Fetched
30 Oct 2026, 11:40 PM
Provider
CNBC Technology
Category
technology
Original URL
https://www.cnbc.com/2026/10/30/trump-tech-allies-swap-ai-for-super-intelligence-in-earnings-calls.html
Source URL
https://www.cnbc.com/id/19854910/device/rss/rss.html

Summary

Score
3.0
Created
30 Oct 2026, 11:41 PM
Tags
Audience
developersai_ml_learnerssaas_founders

What happened

CNBC reports that Elon Musk and Mark Zuckerberg used the term "super intelligence" on their third-quarter earnings calls, a month after President Trump ordered the term to replace "artificial intelligence" inside executive branch departments and agencies on Sept. 29. Microsoft, Amazon, and Alphabet CEOs stuck with "AI" on their calls, and Trump later announced on Truth Social that he is banning use of "AI" or "artificial intelligence" in "all relevant documents" and "everything else."

Why it matters

For most Malaysian builders this is a US political language signal, not a technical change. The practical trigger is for anyone writing US federal proposals or public-sector documents: the Sept. 29 order and Trump's Truth Social ban on "AI" in documents could make "super intelligence" the expected term in some government contexts, while private-sector engineering work is unaffected.

Discussion angle

Should teams selling into US public-sector contexts mirror the term "super intelligence" in proposals and docs after the Sept. 29 order, or keep standard "AI" language to avoid confusing technical and procurement readers?

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