Ferrari’s controversial Luce EV is sold out for 2027
- ID
- 42647
- Status
- summarized
- Published
- 04 Nov 2026, 2:51 AM
- Fetched
- 04 Nov 2026, 3:39 AM
- Provider
- TechCrunch
- Category
- technology
- Original URL
- https://techcrunch.com/2026/11/03/ferraris-controversial-luce-ev-is-sold-out-for-2027/
- Source URL
- https://techcrunch.com/feed/
Summary
- Score
- 1.5
- Created
- 04 Nov 2026, 3:40 AM
- Tags
- Audience
- startup_founders
What happened
Ferrari CEO Benedetto Vigna said on the Q3 earnings call that the 2027 production run of the Luce — Ferrari's first EV, a five-seater designed by Jony Ive that was widely mocked after its May debut and sent the stock lower — is "fully allocated," with buyers waiting about a year. The car starts at roughly $615,000, first deliveries are expected in Q4, and the Financial Times reported Ferrari planned just under 500 units this year against a 2030 target of 2,500 (~600/year). Ferrari also said customization options accounted for more than 21% of revenue from cars and spare parts.
Why it matters
Nothing here changes what a developer, AI learner, or SaaS founder should build or decide — it is a luxury automaker's demand signal with no disclosed unit count and no Malaysian or Southeast Asian angle. The only mildly transferable detail is that paid personalization (over 21% of car and spare-parts revenue) is doing more for Ferrari's margins than the new model, which is a reminder that add-on customization can outearn the base product, but that is an analogy, not news.
Discussion angle
Skip it, or use 30 seconds as a light example: Ferrari sold out a $615k EV that reviewers panned — ask whether your community thinks distribution/scarcity beats product reception, then move to the actual AI/dev items.