Bringing the magic of AI to Mattel’s iconic brands
- ID
- 490
- Status
- new
- Published
- 12 Jun 2025, 8:00 AM
- Fetched
- 27 Jun 2026, 7:47 PM
- Provider
- OpenAI News
- Category
- ai-labs
- Original URL
- https://openai.com/index/mattels-iconic-brands
- Source URL
- https://openai.com/news/rss.xml
Excerpt
OpenAI and Mattel are partnering to integrate AI into iconic brands such as Barbie and Hot Wheels, aiming to enhance creative development, streamline workflows, and create new ways for fans to engage.
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