Supernewsroom.AI: As AI reshapes search, PR takes centre stage in brand discovery
- ID
- 6754
- Status
- summarized
- Published
- 22 Jul 2026, 2:03 PM
- Fetched
- 22 Jul 2026, 2:09 PM
- Provider
- Digital News Asia
- Category
- malaysia-tech
- Original URL
- https://www.digitalnewsasia.com/business/supernewsroomai-ai-reshapes-search-pr-takes-centre-stage-brand-discovery
- Source URL
- https://www.digitalnewsasia.com/rss.xml
Summary
- Score
- 7.5
- Created
- 22 Jul 2026, 2:09 PM
- Tags
- Audience
- developersvibe_codersai_ml_learnersai_agent_userssaas_founders
What happened
Supernewsroom.AI founder and CEO Manminder Kaur Dhillon argues that earned media coverage is now a primary driver of whether brands appear in LLM-generated answers from tools like ChatGPT, Claude, and Perplexity. A Gartner report cited by the company predicts PR and earned media budgets will double by 2027 as organizations recognize this shift. The article also suggests publishers can monetize through licensing deals and citation-driven traffic as LLMs rely on trusted journalism.
Why it matters
For Malaysian SaaS founders and builders, this signals that getting credible press coverage is no longer just about human readers—it directly affects whether your product surfaces in AI-powered search results. Startups that ignore PR may become invisible in LLM responses, while those that invest in earned media from reputable outlets gain a compounding visibility advantage. It also opens a practical angle for local publishers and PR firms to position themselves as inputs to the AI economy.
Discussion angle
How should Malaysian startups practically approach earned media and PR now that LLM citations depend on credible news coverage—and is this a real shift or just PR industry self-interest talking?