Midjourney acquired the astrology app Co-Star
- ID
- 7565
- Status
- summarized
- Published
- 24 Jul 2026, 11:09 PM
- Fetched
- 24 Jul 2026, 11:18 PM
- Provider
- TechCrunch
- Category
- technology
- Original URL
- https://techcrunch.com/2026/07/24/midjourney-acquired-the-astrology-app-co-star/
- Source URL
- https://techcrunch.com/feed/
Summary
- Score
- 6.0
- Created
- 24 Jul 2026, 11:18 PM
- Tags
- Audience
- saas_foundersai_ml_learnersdevelopers
What happened
Midjourney has acquired the popular astrology app Co-Star, marking a continued expansion beyond its core image and video generation products. The move suggests the AI lab is exploring new consumer-facing applications or acquiring user data and engineering talent.
Why it matters
For SaaS founders and developers, this signals how AI labs might vertically integrate or acquire niche consumer apps to build broader ecosystems. It also highlights potential M&A opportunities for startups building specialized consumer products.
Discussion angle
What does an AI image generator want with an astrology app, and what does this tell us about the next phase of AI consumer products?