Reddit is testing a new way to watch — and listen to — its viral posts
- ID
- 9622
- Status
- summarized
- Published
- 31 Jul 2026, 10:49 PM
- Fetched
- 31 Jul 2026, 10:54 PM
- Provider
- TechCrunch
- Category
- technology
- Original URL
- https://techcrunch.com/2026/07/31/reddit-is-testing-a-new-way-to-watch-and-listen-to-its-viral-posts/
- Source URL
- https://techcrunch.com/feed/
Summary
- Score
- 4.5
- Created
- 31 Jul 2026, 10:55 PM
- Tags
- Audience
- developerssaas_founders
What happened
Reddit is developing a TikTok-style 'video Reddit' experience that lets users watch and listen to narrated posts, with CEO Steve Huffman citing 19.6M #reddit and 9.9M #redditstories posts on TikTok as evidence of demand. Huffman said something will be available for testing 'later this year,' though how it integrates into the main app is unclear. Video in comments, launched June, already accounts for over 10% of Reddit's video posts.
Why it matters
If you build content pipelines, scraping tools, or social listening products that touch Reddit, expect a new video+audio content surface that changes how Reddit content is consumed and potentially how it's accessed via API. The >10% adoption of video comments in under two months signals rapid format shift that could affect moderation tooling, accessibility, and content extraction strategies.
Discussion angle
What does a TikTok-ified Reddit mean for anyone who relies on Reddit text data — does narrated video content create a parallel content graph that current tooling misses entirely?