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07 Oct 2026, 6:55 AMTechCrunch2.5 How to find out if Amazon thinks you have ‘flat buttocks’

A TechCrunch how-to describes the Amazon 'Your Shopping preferences' page, which lists assumptions Amazon has inferred from purchase history — one Threads user, @fangirlinmegan, found entries like 'Shops from women's departments,' 'Probably owns a Shark robot vacuum,' and 'has flat buttocks,' and the post drew over a million views in less than a day. The page is reachable on desktop via 'Hello, [name]' → Account → Ordering and shopping preferences → Your Shopping preferences, and it also lets users manually add shoe size, interests, and dietary preferences.

Why: For anyone shipping personalization or recommendation features, this is a concrete example of inferred user attributes being displayed verbatim to end users and going viral — Amazon pairs the display with user-editable fields (shoe size, interests, dietary preferences), so the practical decision is whether your product surfaces inferred labels at all, and if so, whether users can correct them before a screenshot does the correcting for you. Nothing here changes tooling, APIs, or infrastructure for builders.

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