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03 Sep 2026, 1:09 AMTechCrunch Startups5.5 We’re ‘dangerously close’ to dead internet theory, says Pangram’s CEO

Pangram, an AI detection startup, raised $9M and partnered with Substack to label newsletters based on AI usage. CEO Max Spero argues the internet is nearing 'dead internet theory' as AI-generated content infiltrates job applications, reviews, and insurance claims, and that measuring how much AI went into content is harder but more useful than binary human/AI labeling.

Why: If you build platforms with user-generated content, AI detection is becoming a procurement decision—Substack's adoption of Pangram signals a emerging 'trust layer' expectation. Spero's point about false positives on sensitive images is a concrete risk to weigh before integrating any detector. For SaaS founders, the $9M round shows investor appetite for AI-authenticity tooling adjacent to content platforms.

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