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Date	Provider	Score	Summary
12 Aug 2026, 1:46 AM	TechCrunch	3.0	Bluesky’s active user base is shrinking as its focus expands beyond the app Bluesky's mobile monthly active users fell to 10.4 million in June 2026, down 27.2% year-over-year, with daily active users dropping 25.6% to ~3 million in July. The app has lost roughly 52% of MAUs since its late-2024 post-election peak of ~22.1 million, though its new CEO Toni Schneider is pivoting focus toward the underlying AT Protocol powering third-party apps like BlackSky and Eurosky rather than the Bluesky app itself. Why: If you were considering building on AT Proto or integrating Bluesky's API, the protocol strategy is still alive with third-party apps growing, but the shrinking app user base means the direct audience reach is much smaller than the 2024 hype suggested. Founders evaluating decentralized social platforms should weigh protocol adoption separately from app usage. social-platforms at-proto decentralized platform-strategy

Date

Provider

Score

Summary

12 Aug 2026, 1:46 AM

TechCrunch

3.0

Bluesky’s active user base is shrinking as its focus expands beyond the app

Bluesky's mobile monthly active users fell to 10.4 million in June 2026, down 27.2% year-over-year, with daily active users dropping 25.6% to ~3 million in July. The app has lost roughly 52% of MAUs since its late-2024 post-election peak of ~22.1 million, though its new CEO Toni Schneider is pivoting focus toward the underlying AT Protocol powering third-party apps like BlackSky and Eurosky rather than the Bluesky app itself.

Why: If you were considering building on AT Proto or integrating Bluesky's API, the protocol strategy is still alive with third-party apps growing, but the shrinking app user base means the direct audience reach is much smaller than the 2024 hype suggested. Founders evaluating decentralized social platforms should weigh protocol adoption separately from app usage.