AI Weekly Malaysia

Apple announced a tiered EU App Store commission structure: 26% for purchases through Apple's App Store and payment system, 20% for apps using their own payment processing, 15% for apps linking out to a website, and 5% for apps distributed via third-party stores or the web. Apple says this resolves DMA-related regulatory disputes, though the 26% rate is notably higher than the previously standard 30% only when considering the new lower-cost alternatives.

Why: If you ship an iOS app to EU users, your distribution and payment routing choice now has a direct 21-percentage-point cost spread between Apple's full stack (26%) and third-party/web distribution (5%). Malaysian founders targeting EU markets should model whether the engineering effort of supporting alternative payment flows and third-party stores is worth the commission savings, especially for high-margin digital goods.

Apple replaced its EU per-install Core Technology Fee with a flat 5% commission on digital goods sold through alternative app marketplaces or the web. In-app purchase fees dropped to 26% from 30%, and alternative payment processing costs 20% (10% for qualifying programs). Apple also made it easier for developers to open alternative app stores, following a €500M EU fine and criticism that prior terms were 'malicious compliance.'

Why: If you ship iOS apps to EU users, recalculate your distribution economics now: the old per-install Core Technology Fee is gone, replaced by a flat 5% on out-of-store transactions, which changes the break-even math for web or alternative marketplace distribution. Malaysian founders with EU revenue should compare the new 26% IAP rate and 20% alternative payment rate against their current setup before the next billing cycle.