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19 Aug 2026, 5:14 PMSoyaCincau6.5 Survey: 80% of Malaysian TikTok users turn to the platform for learning, culture, and well-being

A Kearney survey of over 1,000 Malaysians found TikTok contributed RM20 billion in GVA to Malaysia's economy in 2025 (~1% of GDP), supporting 147,000 jobs. 1.8 million local businesses operate on TikTok Shop, with 50% of surveyed businesses reporting it drives over 40% of their total sales. TikTok Shop has trained over 100,000 MSMEs in live selling and digital marketing via partnerships with MATRADE, MDEC, and FAMA.

Why: If you're building e-commerce, payments, or marketing tooling for Malaysian MSMEs, TikTok Shop is not optional — half of businesses on it derive >40% of revenue there. Founders should evaluate TikTok Shop API integration, live-selling tooling, or creator-economy services as a distribution channel, especially for semi-urban and rural MSME segments that are actively upskilling.

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