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02 Sep 2026, 3:30 AMTechCrunch1.5 Thrive’s Kushner defends involvement in FIFA mess, hires Elon’s go-to lawyer

Thrive Capital founder Josh Kushner publicly defended the firm's role in a scrapped FIFA plan to create FIFA Forward Enterprise, a $20 billion-valued entity that would have let member associations sell secondary shares to private investors. Thrive had agreed to lead a $4.2 billion investment for 20% of FFE, but European and North American teams objected to private equity influence and FIFA killed the plan before a vote.

Why: This is a VC sports-politics drama with no direct technical, product, or builder takeaway. The only marginally relevant detail is the secondary-share deal structure (member associations selling into a newly created entity at a $20B valuation), but there is nothing here that should change what a developer or founder builds or decides this week.

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