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21 Aug 2026, 5:08 AMTechCrunch2.5 The Enhanced Games — tech’s steroid extravaganza — didn’t pay off, as company posts $60 million loss

The Enhanced Group, a telehealth company that IPO'd at a $1.2 billion valuation, posted a $62 million net loss in Q2 after hosting the 'Enhanced Games'—a competition allowing performance-enhancing drugs. Only $17.7 million in revenue came in, mostly from event sponsorships rather than its core telehealth business, casting doubt on whether the games will recur annually.

Why: A cautionary tale for founders tempted to burn capital on a flashy marketing spectacle: the games cost tens of millions and didn't translate into meaningful core-business revenue, with scant evidence the telehealth platform itself grew. If you're evaluating event-driven growth strategies, this is a concrete data point on how badly they can misfire.

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