Microsoft MVP creates site to remind you of all the brands Redmond replaced
- ID
- 15064
- Status
- summarized
- Published
- 18 Aug 2026, 1:20 PM
- Fetched
- 18 Aug 2026, 2:30 PM
- Provider
- The Register
- Category
- technology
- Original URL
- https://www.theregister.com/software/2026/08/18/microsoft-mvp-creates-site-to-remind-you-of-all-the-brands-redmond-replaced/5288937
- Source URL
- https://www.theregister.com/headlines.atom
Summary
- Score
- 4.5
- Created
- 18 Aug 2026, 2:30 PM
- Tags
- Audience
- developersvibe_coders
What happened
Microsoft MVP Loryan Strant created The Microsoft Rebrand Registry, a site listing 72 Microsoft products and the 158 names they've collectively held over the years. The site notes that Microsoft product names survive an average of 2 years and 11 months, identifies 8 products that have undergone three name changes (including Azure AI Search, Azure DevOps, and Microsoft Defender for Endpoint), and even predicts which products are likely to be renamed next based on naming frequency patterns.
Why it matters
If your team builds on Azure or Microsoft 365, bookmark this site to resolve the constant confusion between old and new product names in docs, tickets, and conversations—especially since 8 products have already cycled through three names, meaning your existing documentation and infrastructure-as-code references are probably already stale.
Discussion angle
How much productivity tax Microsoft's rebranding imposes on teams, and whether similar naming churn affects other cloud providers your stack depends on.