Maxis partners KUSKOP to train 6,000 entrepreneurs through Perkasa Halal digital growth initiative
- ID
- 28460
- Status
- summarized
- Published
- 25 Sep 2026, 1:29 PM
- Fetched
- 25 Sep 2026, 2:26 PM
- Provider
- Digital News Asia
- Category
- malaysia-tech
- Original URL
- https://www.digitalnewsasia.com/business/maxis-partners-kuskop-train-6000-entrepreneurs-through-perkasa-halal-digital-growth
- Source URL
- https://www.digitalnewsasia.com/rss.xml
Summary
- Score
- 3.0
- Created
- 25 Sep 2026, 2:26 PM
- Tags
- Audience
- saas_founders
What happened
Maxis and Malaysia's Ministry of Entrepreneur and Cooperatives Development (KUSKOP) launched Perkasa Halal, combining KUSKOP's Halal Sukses reach with Maxis eKelas Usahawan to give MSMEs digital marketing and online revenue training, plus a three-month eKU Accelerator with group coaching for high-potential participants. Announced at MITEC alongside MIHAS 2026 and officiated by minister Steven Sim Chee Keong, the programme targets 6,000 trained entrepreneurs and 450 accelerator participants by 2029, with continued support via an eKU alumni community.
Why it matters
This is a government-backed channel into halal-economy MSMEs, not a product launch: 6,000 entrepreneurs and 450 accelerator slots by 2029 is a defined pipeline, but the article names no budget, procurement route, tooling stack, or platform vendors. If you sell SaaS, payments, or e-commerce tooling to Malaysian halal SMEs, the concrete next step is to find out who delivers the accelerator curriculum and whether alumni are pushed toward any specific Maxis or partner platform - nothing here says you should change your product today.
Discussion angle
Telco-led MSME upskilling programmes keep getting announced with headcount targets - what's the realistic conversion from '6,000 trained by 2029' to paying SME software customers, and who actually captures that spend?