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How to find out if Amazon thinks you have ‘flat buttocks’

ID
32533
Status
summarized
Published
07 Oct 2026, 6:55 AM
Fetched
07 Oct 2026, 7:03 AM
Provider
TechCrunch
Category
technology
Original URL
https://techcrunch.com/2026/10/06/how-to-find-out-if-amazon-thinks-you-have-flat-buttocks/
Source URL
https://techcrunch.com/feed/

Summary

Score
2.5
Created
07 Oct 2026, 7:04 AM
Tags
Audience
developersvibe_codersai_ml_learners

What happened

A TechCrunch how-to describes the Amazon 'Your Shopping preferences' page, which lists assumptions Amazon has inferred from purchase history — one Threads user, @fangirlinmegan, found entries like 'Shops from women's departments,' 'Probably owns a Shark robot vacuum,' and 'has flat buttocks,' and the post drew over a million views in less than a day. The page is reachable on desktop via 'Hello, [name]' → Account → Ordering and shopping preferences → Your Shopping preferences, and it also lets users manually add shoe size, interests, and dietary preferences.

Why it matters

For anyone shipping personalization or recommendation features, this is a concrete example of inferred user attributes being displayed verbatim to end users and going viral — Amazon pairs the display with user-editable fields (shoe size, interests, dietary preferences), so the practical decision is whether your product surfaces inferred labels at all, and if so, whether users can correct them before a screenshot does the correcting for you. Nothing here changes tooling, APIs, or infrastructure for builders.

Discussion angle

If your app infers anything about users, would you show them the raw label? Amazon does, and one label went viral in under a day — worth debating where the line is between transparency and a screenshot risk.

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