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20 Oct 2026, 10:00 AMTechCrunch5.0 Walmart’s Flipkart is quietly building a food delivery challenger in India

Walmart-owned Flipkart is internally testing food delivery in Bengaluru, expanding the trial from a few hundred employees to upwards of 8,000, with a separate tab in its main app and a dedicated rider fleet via Ekart. It draws restaurants from India’s government-backed ONDC network plus directly signed merchants, and riders are already using “Eat-in by Minutes” branding. Bernstein estimates India’s food-delivery market is growing 18% to 20% a year, while online ordering is still just over 15% of food services and Zomato and Swiggy serve an estimated 85 million to 95 million paying customers annually.

Why: If you are building a marketplace or superapp, the concrete pattern here is an ONDC-backed restaurant catalog plus a separate Ekart rider fleet for food, rather than reusing quick-commerce riders; the 8,000-employee internal test is a staged launch model you can copy. For most Malaysian developers, there is no direct stack, policy, or pricing change in this item.

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